The Nackey S. Loeb School of Communications announces its Spring Class Schedule
PRSA Chapters Present “AI and Public Relations: Sparking Curiosity and Removing Fear” Workshop

PRSA Chapters Present “AI and Public Relations: Sparking Curiosity and Removing Fear” Workshop

Manchester, NH -  In the world of communications, artificial intelligence (AI) is a hot topic. The Yankee Chapter of PRSA (Public Relations Society of America), along with the PRSA Boston and Worcester chapters, are hosting an innovative half-day workshop entitled, “AI and Public Relations: Sparking Curiosity and Removing Fear." This in-person session will be held on Wednesday, May 29, 2024, from 8 a.m. to noon at the Nackey S. Loeb School in Manchester. 


“This is not your average ChatGPT workshop,” says Yankee Chapter president Robin Schell.  “Attendees at all levels of AI experience, especially communications and public relations practitioners and agency professionals, will benefit from presentations that range from practical strategies for the use of AI tools to the ethical and legal implications practitioners should consider when using AI.”  The session will include a networking breakfast, two hour-long presentations and a panel discussion on AI and ethics. 

The workshop will feature AI experts from Boston, Maine and NH, including Mark McClennan, APR, Fellow PRSA, co-creator of the PR Council's AI Code of Ethics, and author of the acclaimed PR book "Ethical Voices - Practicing Public Relations with Integrity." Joining him is Rebecca Emery, APR, a seasoned PR leader and full-time AI marketing advisor, and Jim Schachter, New Hampshire Public Radio’s president and chief executive officer, who has decades of experience as a journalist and newsroom executive with some of the nation’s leading media organizations, including WNYC public radio, The New York Times and the Los Angeles Times.  To register, visit  or use this link: 

“Thanks to our partnership with the Nackey S. Loeb School, we’re able to offer a top-notch workshop at affordable rates,” says Schell.  Early-bird registration runs through April 30, with discounted rates for PRSA members, Nackey S. Loeb School students, members of the Maine Public Relations Council (MPRC) and college students. Regular registration rates apply from May 1 to May 22.

For attendees traveling from afar, discounted hotel rooms are available at the Doubletree Hotel in 

Manchester for the night of May 28th – to register, book rooms with this link:  You can also call 603/625-1000 and let the agent know you are 

with the JJWPR group.  The room block expired on May 17th at midnight.

Those arriving early have the option of participating in an informal dinner with colleagues, not included in the conference registration fee, on Tues. May 28th

Conference host Nackey Scripps Loeb School of Communications is dedicated to promoting and defending the First Amendment and fostering excellence in journalism and communication education.  For those interested in learning more about PRSA and the Yankee Chapter, visit or contact Membership Chair Mark Elliott at [email protected]