The Value of Building An Engaged & Involved Workforce Before The Crisis Strikes: Delta Air Lines Shares Strategies On Its COVID Vaccine Campaign
Atlanta-based Delta Air Lines has achieved a high employee vaccination rate – nearly 95% – without implementing a mandate. The company’s ability to reach such a high vaccination rate voluntarily stems from a COVID safety campaign that began in 2020, with each effort building on the next.
Hear how Delta approached this challenge, which so many organizations are facing right now, through a combination of education efforts, incentive programs and a healthcare surcharge for unvaccinated employees – and how they have cultivated employee engagement and loyalty over time as an important foundation to their success.
Gina Pesko Laughlin is Managing Director and Head of Global Employee Communication at Delta Air Lines. She leads a team responsible for all aspects of the company’s internal communications. Her Corporate Communications career includes media relations, executive communication, crisis response and employee communications. She also spent time leading employee engagement and business programs as a leader on Delta’s HR and In-Flight Service teams. Laughlin is a graduate of Syracuse University and served as the National President of PRSSA during her college career.
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