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Independent Hotels in Smaller Markets Have What Millennial Business Travelers Want

CONCORD, N.H. – Business travelers have long been an important customer base for big chain hotels in large cities. Why else would so many hotels be located next to an airport? But as the core of the business travel market shifts away from Baby Boomers to Millennials, hotels are finding more and more business travelers are seeking a personalized, boutique experience when they’re working away from home.

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“The Hotel Concord offers a higher level of service and a comfortable sense of place hard to find in larger hotels,” said David V. Shamoian, President & CEO of the Bravo Zulu Hospitality Group, which manages The Hotel Concord. “Guests feel like they are in the heart of New Hampshire’s capital city from the moment they enter the lobby with a full view of Concord’s Main Street. Each room is different, and round-the-clock concierge service ensures the needs of each business guest are cared for.”

A place to stay connected

According to the Pew Research Center, millennials are now the largest portion of the American workforce. This enormous segment grew up with mobile devices in hand and expect to stay connected wherever they go. Not only does The Hotel Concord offer high-speed internet to guests, but each room includes an Amazon Echo dot and Alexa-enabled devices for a truly high-end and hands-free experience. Guests can send emails and review notes at the well-lit workspace and recharge their devices using the multiple USB charging ports. While guests are letting their devices recharge, they can catch their favorite show on one of the wall mounted 55 to 65-inch flat-screen HD televisions available in each room.

More comfortable than home

The Hotel Concord strives to provide a quiet, comfortable environment so that leisure guests can relax and recharge, and business guests can focus on their work. Each room has luxury appointments, from fine bed linens and plush robes to marble-tile bathrooms and William Roam toiletries. No room is exactly the same, but guests can expect high ceilings and large windows with plenty of natural light and beautiful downtown views, many with balconies.

Combining business and leisure

According to Expedia Media Solutions, 43% of all business trips combine a leisure travel aspect, whether it’s extending the trip a few days, to bringing a significant or kids along for the journey. The Hotel Concord offers concierge service to all travelers, whether traveling for business, leisure, or a little of both. The concierges offer personal service to accommodate a wide range of needs, whether it’s transportation to and from the airport, tickets to a show, dinner reservations, or tips for fun things to do while your spouse is in a meeting. Guests can access this service by phone or visiting the concierge desk in the lobby.

About The Hotel Concord

The Hotel Concord opened its doors in 2018, and it brings a luxury 38-room boutique hotel experience to downtown Concord, New Hampshire. The Hotel was recently rated a AAA Four Diamond Property. It’s located on the fourth and sixth floors of the Capital Commons building right in the heart of New Hampshire's Main Street. Each room is unique in shape and size, offering each guest a luxury urban lodging experience. Featuring full concierge services, high-tech amenities, luxury bed linens, and well-appointed oversized bathrooms. The hotel also features event space for large or small gatherings and The Lobbyist, serving drinks nightly and continental breakfast every morning. https://www.hotelconcordnh.com/

Sources: https://www.coylehospitality.com/hotels-resorts-inns/what-todays-millenial-business-traveler-wants-from-their-hotel/

https://www.cntraveler.com/stories/2015-11-17/canopy-by-hilton-hotel-caters-to-the-young-restless

https://www.trekksoft.com/en/blog/65-travel-tourism-statistics-for-2019