announced the promotion of Rebecca Lavoie, formerly Senior Producer on NHPR’s mid-day
show Word of Mouth, to the newly created
position of Digital Director.
As the Senior Producer for Word of Mouth, Lavoie directed the program’s digital media presence, and produced countless stories on media and new technology. As a result, Word of Mouth became the station’s hub for innovation. As Digital Director, she will apply that digital aptitude to the entire station assuring that NHPR uses digital tools and platforms to enhance news coverage, reach a broad range of news consumers, deepen audience engagement and add value to all of NHPR’s programming and membership programs.
Betsy Gardella, NHPR President and CEO, made the announcement following an extensive national search. “We are delighted to find our Digital Director right here within our own team. Rebecca’s entrepreneurial spirit, enthusiasm and creative approach made her a stand-out candidate, and her passion for NHPR’s work and familiarity with the state will allow for a seamless transition to this challenging role.”
In 2010, Lavoie made a transition to radio from her career as a freelance writer and non-profit leader. The co-author of three nonfiction true crime books, she has written countless articles for local and national print and online publications including the Concord Monitor, New Hampshire Magazine, Around Concord, Newsweek, Playboy Magazine, and Playboy.com. Lavoie has produced numerous features for Word of Mouth, sat in as host, launched Word of Mouth’s weekend edition and directed the show's social media content.
As head of NHPR’s Digital Department she will oversee website, social media and application development, direct creation of content for digital platforms, and manage a range of online listener engagement projects.
Since 1981, NHPR has shaped the media landscape in the Granite State and beyond. Our mission is to help create a more informed public, one challenged and enriched by a deeper understanding and appreciation of state, national, and world events, ideas, and culture. NHPR is broadcast from thirteen different sites, making it by far New Hampshire’s largest (and only) statewide radio news service. Every week NHPR is the choice of more than 165,000 listeners as a primary source of in-depth and intelligent news coverage. Each day New Hampshire Public Radio delivers several hours of local news reported by NHPR’s award-winning News Department, locally produced shows such as The Exchange and Word of Mouth, and national and world news from NPR and the BBC. NHPR is the exclusive outlet for NPR News in the Granite State and broadcast national weekly programs such as Car Talk, Wait Wait…Don’t Tell Me! and This American Life.