A run of perfect weather on weekends leading up to
the Fourth of July and gas prices well below what had been predicted this
summer is creating a perfect forecast for the holiday week in the White
"The Fourth falls on a Wednesday this year and we expect that people will
opt to take the entire week off and travel, especially here, because it is
such a summer tradition," said Jayne O'Connor, president of White
Mountains Attractions, which promotes 16 regional tourism attractions in
the White Mountains. "The last day of school was two or more weeks ago,
graduation season is over and people are getting down to the pleasant
business of planning their vacations."
It's typical, she said, for people to extend the July 4 holiday,
especially when it falls on either side of a weekend, but when it falls
midweek, "it makes sense for many to just take off the whole week."
The fine stretch of summer weather began on Memorial Day, and with the
exception of one weekend since then, it has continued. Coupled with gas
price that are falling precipitously, "people are feeling better about
getting away," she said.
Anecdotally, attractions have reported strong and steady business, which,
for the most part, is ahead of last year.
"For the past few years, gas prices have made people cautious, but falling
as they have, especially over the past month, they haven't figured so
prominently in the vacation budget," O'Connor said. "This gives people
more confidence - and comfort - to extend their visits by a day or two or
three. When you couple that with great summer weather, people are
naturally going to head to places where they can enjoy it and one of those
places is the White Mountains."
White Mountains Attractions Association, founded in 1958, is a regional
tourism association for 16 attractions within the White Mountains region,
including Attitash Mountain Resort, Cannon Mountain, Clark’s Trading Post,
the Conway Scenic Railroad, Flume Gorge, the Hobo Railroad, Loon Mountain,
Lost River Gorge, Mount Washington Auto Road, Mount Washington Cog
Railway, Polar Caves, Santa’s Village, Six Gun City, Story Land, Whale’s
Tale and Wildcat Mountain. For more information, call 800-346-3687 or