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New Hampshire Travel Council to discuss the future of tourism at 2017 Governor’s Conference in Concord

CONCORD, NH – This April the New Hampshire Travel Council’s Governor’s Conference on Tourism is back in Concord to look at the future of tourism in the Granite State and the road ahead. On April 18 New Hampshire’s tourism industry will come together at Grappone Conference Center to focus on communication and education, share best practices, explore new ideas and strategies, network with colleagues and welcome Governor Chris Sununu. The Conference will also be a great opportunity to discuss the Governor’s proposals on tourism and look at how we promote New Hampshire’s as a destination.

Amanda Gourgue, the Tourism Manager, believes “this is the conference that brings the diverse travel and tourism industry together.” Not only will the industry be able to exchange knowledge but also learn from experts coming from all over the country how to sell better the state, change practices, focus on new generations and keep the tourism industry growing.

Throughout the day several sessions will be held to explore and discuss different ideas, learn from the past and prepare the future.  Tracy Wirth Lanza, VP Integrated Marketing for Brand USA is the keynote speaker for the education sessions. Janice Stillman and John Urdi are the panelists for the Breakout Sessions, which provides an overview of ever-changing weather patterns and opportunities to reposition products as well as promotional efforts.

Other topics that will be debated include Tourism Research Essentials for an overview of the state’s most recent research studies, how to become a Delicious Destination, guiding the industry through how visitors spot a foodie destination and what entices them to an area’s culinary treasures and how to inspire cultural tourism, hearing from industry experts on what inspires cultural tourists and how to grab their attention.

In order to keep up with the market and tourism changes in the last few years, it’s necessary to take media consumption into consideration and for that a crash course on consumer consumption and its impact on destination marketing is available. As well as learning with what other countries are doing by studying their market reports and programs summaries from DTTD’s international marketing team. The closing session will be Conversation with the Commissioners, an interactive question and answers session with NH’s Commissions.

The New Hampshire Travel Council’s Governor’s Conference is supported by the NH Division of Travel and Tourism Development, Eversource, Manchester-Boston Regional Airport, Boston Globe and Yankee Publishing.

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The New Hampshire Travel Council was formed in 1974 to help protect the interests of the tourism industry in New Hampshire. In addition to advocacy, the Travel Council focuses on communication and education. Each year the Travel Council produces the Governor's Conference on Tourism, designed to bring New Hampshire's tourism industry together to share best practices, explore new ideas, network with colleagues, and recognize individuals who have made extraordinary contributions to the industry. Throughout the year Travel Council members connect at roundtable sessions held at various locations around the state.

More than 39 million travelers visit the Granite State every year, generating approximately $5.5 billion in spending. Tourism has long been New Hampshire's second largest industry, employing 67,600 residents and generating $59.6 million in Rooms and Meals Tax revenue annually.

For more information about the New Hampshire Travel Council visit www.nhtravelcouncil.com

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